Publicity

Welcome to the Publicity Handbook

This handbook gathers the ideas and resources that help you raise your group's profile, grow its membership, and grow Freegle. See Category:Promotion & Publicity for every page in it.

Development Working Group is the Freegle working group covering all things publicity - all volunteers are welcome to join and share ideas.

Getting started

• Promotion - the main hub of promotion ideas, from contacting your council to social media and PR materials. It also links to a spreadsheet of useful addresses where you might get your group mentioned.
• Planning a Campaign - work out your message, goals and audience before a publicity push.
• Promoting my new group - a simple checklist of what to do if you're just starting out.

Press and PR

• Getting Press Coverage - how to get your story into the local press (there's a short version too).
• Sample Press Release - a ready-to-adapt press release template.
• Live Interviews - a crib sheet for preparing for a live interview.
• Quote Bank - facts and quotes for emails, letters, appeals and posts.
• Photo call - a sample photo-call notice.

Events and reuse

• Running a local event? See Give and Take and Events.
• National Reuse Day - Freegle's annual day celebrating and promoting reuse.
• Meet volunteers from around the UK at the annual Freestock get-together.

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