Planning a Campaign

Rather than doing things ad hoc as the mood takes you, why not plan your own campaign to get your group noticed? It's usually easier to make progress when you're clear about your goal, and break the steps needed to achieve it into something manageable.

The basic steps:

• Work out what your 'message' is.
• Define your goals.
• Figure out who your audience is.
• Make a timeline of what you want to achieve, and work backwards to get a 'plan of attack'.
• Then use every avenue that technology - and your connections - offers, to deliver that clear message to the right people at the right time.

Remember:

• Be nice when you meet (and write or talk to) people.
• Don't give up.
• Don't pass up any opportunity - you never know what it will lead to.

There are resources on this wiki for you to use - everything from a Sample Press Release and Events planning, to dealing with Live Interviews and plenty of Promotion ideas. But don't work on your own - ask on Central, share your successes and disappointments (there's always virtual cake on hand), and we can all share your inspiration and be inspired.

Remember: the more each of us does for our little bit of Freegle, the more impact it has for Freegle nationally, which then boosts your own group's success too - you get the idea!

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