Social Media Team: Difference between revisions

From Freegle Wiki
← Older edit
Wiki revamp: restructure & modernise
 
(2 intermediate revisions by one other user not shown)
Line 1: Line 1:
====Role and Remit====
== Role and remit ==
The Social Media Team was formed in June 2022. The current team members are shown on Modtools>Teams.


The social media team’s remit is to get all Facebook and Twitter local accounts auto-posting standard content, and (ideally) have 'Amy' or an equivalent on Facebook groups as a backup.
The Social Media Team was formed in June 2022. Current team members are shown on ModTools > Teams.


====Membership====
The team's remit is to get all local Facebook accounts auto-posting standard content, and, ideally, to have 'Amy' or an equivalent on Facebook groups as a backup.
Volunteers who would like to offer their experience and/or time to help other Freegle volunteers and groups are welcome to help. Email: socialmedia@ilovefreegle.org.
Acceptance to the Team will be by a simple majority of votes by the existing training team.


The Board will have access to the Team via the socialmedia@ilovefreegle.org email address.
== Membership ==


====Working Practice====
Volunteers who'd like to offer their experience or time to help other Freegle volunteers and groups are welcome to join. Email socialmedia@ilovefreegle.org. Acceptance to the team is by a simple majority vote of the existing team.
The discussion group for the team is https://groups.io/g/Freegle-Social-Media


The team's email address is socialmedia@ilovefreegle.org
The Board has access to the team via the socialmedia@ilovefreegle.org email address.


====Strategy====
== Working practice ==
=====Facebook=====
To ensure all Facebook groups are on brand (including group logos), linked to Freegle, and publishing Freegle posts.


All Freegle pages will be offered a central backup (either active or silent), and where possible linked to the Freegle FB business account to ensure access can be maintained if admin rights are lost.
The discussion group for the team is https://groups.io/g/Freegle-Social-Media


'''December 2022 changes''':  Facebook restricted some of the things we can do with their API unless they recognise the company that owns the app as a “Tech provider”. They didn’t recognise us, so we got restricted. But developers of the app can use some permissions with their own account. So adding Amy as a developer of the app and an admin of the page allows us to do things that we can’t otherwise do. The Social Media Team can relink pages to Modtools once Amy is made an admin on a Facebook page.
The team's email address is socialmedia@ilovefreegle.org


'''Action''' - to work through the options spreadsheet (D-L) for each page to make sure every group has everything in place for 'best' outcome.
== Strategy ==


=====Twitter/X=====
=== Facebook ===
To ensure all Twitter accounts are on brand (including group logos), linked to Freegle, and publishing Freegle posts.


Where access to a Twitter account has been lost or the account suspended, one attempt will be made to regain access or reactivate the account; if this is unsuccessful, a new account will be set up.
To ensure all Facebook groups are on brand (including group logos), linked to Freegle, and publishing Freegle posts.
 
'''Action'''
 
We will be reviewing unlinked and suspended accounts.


Our first plan will be to attempt to access existing pages (both unlinked but active, and suspended).  Where we cannot get access (eg where there's no known email address / it's linked to a Yahoo email address) we will set up a replacement account.
All Freegle pages are offered a central backup (either active or silent), and where possible are linked to the Freegle FB business account, so access can be maintained if admin rights are lost.


Once new pages are set up and linked (and publishing Freegle posts) we will actively follow as many local groups / accounts as possible before handing the page back to the group.
'''December 2022 changes''': Facebook restricted some of what we can do with their API unless they recognise the company behind the app as a "Tech Provider". They didn't recognise us, so we were restricted. However, developers of the app can use some permissions with their own account - so adding Amy as a developer of the app and an admin of the page lets us do things we otherwise can't. The Social Media Team can relink pages to ModTools once Amy is made an admin on a Facebook page.


We will check each group email address to see whether it's associated with a Twitter account. Where they're not, we will look to help getting them linked!
'''Action''': work through the options spreadsheet (columns D-L) for each page, to make sure every group has everything in place for the best outcome.


====Code of Practice====
== Code of practice ==
The Team will never take action with local accounts without local consent.


There are two 'national' accounts used by the team to help local teams - Pippa and Amy.  Both accounts will allow relinking Facebook pages so they will continue to repost local and national posts.
The team will never take action with local accounts without local consent. A conversation on Central in Oct/Nov 2023 (https://discourse.ilovefreegle.org/t/question-about-facebook/6761) led to a form being sent to all communities, explaining Amy/Pippa and gathering consent where needed for passwords and similar.


Amy will additionally check for and respond to comments / messages, and if missing, update pages (eg add locations, update links / email addresses, ensure pages have Freegle logos / header images if these are missing).
There are two 'national' accounts the team uses to help local teams: Pippa and Amy. Both accounts allow relinking of Facebook pages, so they can continue to repost local and national content.


Pippa will carry out no further actions, and will only provide a backup role should access be lost.
Amy also checks for and responds to comments and messages, and, if missing, updates pages (for example, adding locations, updating links/email addresses, and ensuring pages have Freegle logos/header images).


Currently (October 2023) the team is looking to contact or poll all groups (hopefully via ModTools) to ensure that consent is implicit as to whether they are happy to have either account as a backup; and if so, which account they are happy for the Social Media team to have in place.
Pippa carries out no further actions, and only provides a backup role should access be lost.


====Reports and Review====
As of October 2023, the team was looking to contact or poll all groups (ideally via ModTools) to confirm consent for whether they're happy to have either account as a backup, and if so, which one.
The Team will submit a report to the Board for inclusion in the Board's Report to the AGM each year.


The Team can consult with Development Group or the Geeks Team if there are issues regarding this remit or other areas.
== Reports and review ==


The team submits a report to the Board each year, for inclusion in the Board's Report to the AGM.


====Related Documents and Links====
The team can consult the Development Group or the Geeks Team on issues relating to this remit or other areas.
*Overview of social media accounts: [[Social Media Accounts]]
*National Social Media guidelines: [[Social Media Guidelines]]
*Local Social Media Guidelines: [[Local Social Media Guidelines]]
*Why you should add Facebook for Freegle: [[Freegle Direct - Why You Should Add Facebook]]
*Example messages: [[Tweets and Facebook Messages]]
*Twitter Guide: [[Twitter - 2018]]
*Facebook Guide: [[Facebook - 2018]]


== Related documents and links ==
* Overview of social media accounts: [[Social Media Accounts]]
* National Social Media guidelines: [[Social Media Guidelines]]
* Local Social Media Guidelines: [[Local Social Media Guidelines]]
* Why you should add Facebook for Freegle: [[Freegle Direct - Why You Should Add Facebook]]
* [[Freegle Mailbox Guidelines]]
* [[Freegle Mailbox Guidelines]]
* [[Document Approval Policy]]
* [[Document Approval Policy]]
Line 71: Line 57:
* [[Freegle Teams]]
* [[Freegle Teams]]


[[category:Policies, Procedures, Remits]]
[[Category:Promotion & Publicity]]
[[category:Freegle Teams]]
[[Category:Promoting]]

Latest revision as of 12:00, 17 July 2026

Role and remit

The Social Media Team was formed in June 2022. Current team members are shown on ModTools > Teams.

The team's remit is to get all local Facebook accounts auto-posting standard content, and, ideally, to have 'Amy' or an equivalent on Facebook groups as a backup.

Membership

Volunteers who'd like to offer their experience or time to help other Freegle volunteers and groups are welcome to join. Email socialmedia@ilovefreegle.org. Acceptance to the team is by a simple majority vote of the existing team.

The Board has access to the team via the socialmedia@ilovefreegle.org email address.

Working practice

The discussion group for the team is https://groups.io/g/Freegle-Social-Media

The team's email address is socialmedia@ilovefreegle.org

Strategy

Facebook

To ensure all Facebook groups are on brand (including group logos), linked to Freegle, and publishing Freegle posts.

All Freegle pages are offered a central backup (either active or silent), and where possible are linked to the Freegle FB business account, so access can be maintained if admin rights are lost.

December 2022 changes: Facebook restricted some of what we can do with their API unless they recognise the company behind the app as a "Tech Provider". They didn't recognise us, so we were restricted. However, developers of the app can use some permissions with their own account - so adding Amy as a developer of the app and an admin of the page lets us do things we otherwise can't. The Social Media Team can relink pages to ModTools once Amy is made an admin on a Facebook page.

Action: work through the options spreadsheet (columns D-L) for each page, to make sure every group has everything in place for the best outcome.

Code of practice

The team will never take action with local accounts without local consent. A conversation on Central in Oct/Nov 2023 (https://discourse.ilovefreegle.org/t/question-about-facebook/6761) led to a form being sent to all communities, explaining Amy/Pippa and gathering consent where needed for passwords and similar.

There are two 'national' accounts the team uses to help local teams: Pippa and Amy. Both accounts allow relinking of Facebook pages, so they can continue to repost local and national content.

Amy also checks for and responds to comments and messages, and, if missing, updates pages (for example, adding locations, updating links/email addresses, and ensuring pages have Freegle logos/header images).

Pippa carries out no further actions, and only provides a backup role should access be lost.

As of October 2023, the team was looking to contact or poll all groups (ideally via ModTools) to confirm consent for whether they're happy to have either account as a backup, and if so, which one.

Reports and review

The team submits a report to the Board each year, for inclusion in the Board's Report to the AGM.

The team can consult the Development Group or the Geeks Team on issues relating to this remit or other areas.

Related documents and links

Retrieved from "https://wiki.ilovefreegle.org/index.php?title=Social_Media_Team&oldid=56735"