Group Promotion Volunteers

Group Promotion Volunteers

It would be ideal to have at least two volunteers in each group who are willing to take on the work of promoting the group, as the work ranges from very regular social media contact to occasional PR events. Of course the work can be taken on by volunteers doing other work for the group, such as moderating! The specs below describe the range of promotional skills and work that would be great to have in each group, but of course it is up to you how much of this you would ask a person to do.

Group Media Volunteer

Group Media Volunteer (GMV) Recruiting

Role specification

• promote Freegle on social media
• research and find news stories and photos about reuse
• engage traditional media (local papers, radio) and non-traditional (bloggers, tweeters, vloggers)
• produce and distribute press releases
• compile list of media contacts

Person specification

• enthusiastic
• online a lot
• likes Twitter/Facebook and other social media
• helpful and friendly
• committed to freegling and reuse
• locally based
• ability to write good copy for blogs/press releases/other promotional material
• good communicator

Time commitment

Difficult to state, but the nature of some of the work requires almost daily input while other things are time limited (eg.events).

Group Events Volunteer

Group Events Volunteer (GEV) Recruiting

Role specification

• promote Freegle in the local community
• compile list of media contacts
• help produce and distribute press releases
• engage traditional media (local papers, radio)
• organise and attend promotional events (Give & Take, Reuse Roadshows etc)

Person specification

• enthusiastic and personable
• good communicator - online, by phone, face to face
• have a desire to promote Freegle and reuse
• ability to represent Freegle and the group responsibly
• work well in a team and individually
• locally based
• organisational skills
• will see a job through to completion

Time commitment

Dependent on the amount of promotion generated! But not less than one hour each week and the flexibility to increase that when events and promotions demand.

Support and Procedures

Apart from working with the group moderating team, there are national opportunities to share experiences, ask questions and get support.

ANd of course this wiki Publicity Handbook provides relevant information for a whole range of promotion ideas.

Links

Recruiting, Training and Retaining