Group Promotion Volunteers

Group Promotion Volunteers

It's ideal to have at least two volunteers in each group willing to take on the work of promoting it, since the work ranges from very regular social media contact to occasional PR events. Of course, this work can be shared with volunteers who also do other jobs for the group, such as moderating. The role specs below describe the range of promotional skills and work that would be great to have in each group - it's up to you how much of this you ask someone to do.

Group Media Volunteer

Group Media Volunteer (GMV) Recruiting

Role specification

• Promote Freegle on social media.
• Research and find news stories and photos about reuse.
• Engage traditional media (local papers, radio) and non-traditional media (bloggers, content creators, influencers).
• Produce and distribute press releases.
• Compile a list of media contacts.

Person specification

• Enthusiastic.
• Online a lot.
• Enjoys social media such as Facebook.
• Helpful and friendly.
• Committed to freegling and reuse.
• Locally based.
• Able to write good copy for blogs, press releases and other promotional material.
• Good communicator.

Time commitment

Difficult to state - some of the work needs almost daily input, while other parts are time-limited (for example, events).

Group Events Volunteer

Group Events Volunteer (GEV) Recruiting

Role specification

• Promote Freegle in the local community.
• Compile a list of media contacts.
• Help produce and distribute press releases.
• Engage traditional media (local papers, radio).
• Organise and attend promotional events (Give and Take, Reuse Roadshows and so on).

Person specification

• Enthusiastic and personable.
• Good communicator - online, by phone, face to face.
• Keen to promote Freegle and reuse.
• Able to represent Freegle and the group responsibly.
• Works well in a team and individually.
• Locally based.
• Organisational skills.
• Sees a job through to completion.

Time commitment

Dependent on how much promotion is generated - but not less than one hour a week, with flexibility to increase that when events and promotions demand it.

Support and procedures

Alongside working with your group's moderating team, there are national opportunities to share experiences, ask questions and get support.

And of course, this wiki's Publicity handbook provides relevant information for a whole range of promotion ideas.

Links

Recruiting, Training and Retaining