Ebay My Favourite Charity
This is a fundraising opportunity that Ebay has run in October 2016 and 2017.
2017
This competition is underway, £7000 is the top award again. Our action plan is at https://docs.google.com/document/d/1eHSsSE-Yb9uIZO-L8k3jtDJWPvUG_FixWUUrDoDAw/edit?usp=sharing
Ebay page
http://ebayforcharity.org.uk/favourites/
Member votes
You can see how many of our lovely members have voted for us so far - https://www.ilovefreegle.org/stats/ebay
Users of Freegle groups receive a message with each email generated by FD - "Please vote for Freegle to win up to £7000 of much-needed funding. Save us as your favourite eBay charity - click here."
Plan of Action for Mods for October 2017
On the 13th, 20th and 27th, if you use Facebook, please make a personal appeal to your friends adapted from the text at link X. On the 16th, please send both a Special Notice on Yahoo, and an Admin on FD, adapted from the text at link Y. On the 28th, please send a second Special Notice on Yahoo and an Admin on FD, adapted from the text at link Z. Do you know any people with large social media followings, or local community groups / Facebook pages? Please ask them to share something from the text at link A.
Suggested Admin to be sent out by groups to their members:
Dear Members
You may remember that last year there was a competition on Ebay with a top prize of £7000 for the winning charity. We were thrilled to win the second prize of £3000. The good news is that this year Ebay are holding it again.
We have running costs of around £20,000 a year, but with no income other than member donations a prize would be a huge boost to our funds.
Please can we ask all of you who use Ebay to mark Freegle as your favourite charity, we are then in with a chance of winning some of the money Ebay are offering this year. It costs you no more than a few seconds of your time, just click the link and select ‘save as favourite’ - http://freegle.it/ebay
Unfortunately this is for 'new' favourites only, so if your favourite is still showing as Freegle from last year, you can’t vote for us this time. Optimistically, though, if your vote is already showing Freegle as the favourite at the start of the competition, please unmark it so that you can use it again next year.
Thanks so much for your support, we really appreciate it.
There are a lots of Tweets and Facebook posts scheduled to go out for the whole of October. variations on this:
"Please support #reuse and vote for Freegle to win a donation from @Ebay4CharityUK Go here >>> http://freegle.it/eBay You just need to make us your #favouritecharity – only takes a minute to do!"
Please retweet via here https://twitter.com/thisisfreegle and share the FB posts via here https://www.facebook.com/Freegle/ (that can be done via modtools too)
2016
Announced by Chris on Funding Group [[1]] we followed up with a campaign which resulted in Freegle winning the second award of £3000 with 6,496 votes.
There was a link at the top of each FD daily digest, 2 different centrally prepared admins, a lot of Facebook and Twitter promotion, both Freegle and Liz (Enfield) paid to boost some Facebook ads, and at the end of the month, there was a mass mailing to members of groups who hadn’t opted out ( 16 groups had.) There was some discussion as to how much publicity is good and when it becomes too much, and the trade-offs between central and local admins.
Some people felt we could have won the top prize if we had done more. Other ideas put forward included asking members to email all their contacts and asking for a vote rather than a donation in the last days of a competition.
