Head of Media: Difference between revisions

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(Created page with 'This remit was agreed by the Board at their August 2014 meeting. ROLE Manage the delivery and strategy for Freegle's publicity, promotion and public engagement. REMIT This…')
 
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This remit was agreed by the Board at their August 2014 meeting.
This remit was agreed by the Board at their August 2014 meeting and subsequently amended April 2014.
 




ROLE
ROLE


Manage the delivery and strategy for Freegle's publicity, promotion and public engagement.  
Manage and monitor the strategy for Freegle's publicity, promotion and public engagement.  


REMIT
REMIT


This includes but is not limited to:
This includes but is not limited to:
*identifying campaigns required to promote Freegle across mainstream and online media streams.
*identifying major promotional opportunities (e.g. awards) and ensuring they are pursued.
*determining which social media Freegle should be active on, setting the overall aims, tone and rules of engagement
*deciding where local volunteers can and/or should publicise their groups, and where national work is needed
*identifying any external organisations where partnerships would be beneficial to Freegle.


* devising and delivering campaigns to promote Freegle across mainstream and online media streams.
* identifying promotional opportunities and responding to them.
* managing the content of and engagement with followers of Freegle UK Facebook and Twitter accounts.
* assisting local volunteers to publicise their groups.
* liaising with geeks where relevant to maximise publicity.
* managing Award opportunities.
* giving public presentations and attending events on behalf of Freegle.
* liaising with external organisations to raise the profile of Freegle, advance waste reduction and reuse in the UK.


Reports to the Freegle IPS Board




Revision as of 21:26, 26 April 2015

This remit was agreed by the Board at their August 2014 meeting and subsequently amended April 2014.


ROLE

Manage and monitor the strategy for Freegle's publicity, promotion and public engagement.

REMIT

This includes but is not limited to:

  • identifying campaigns required to promote Freegle across mainstream and online media streams.
  • identifying major promotional opportunities (e.g. awards) and ensuring they are pursued.
  • determining which social media Freegle should be active on, setting the overall aims, tone and rules of engagement
  • deciding where local volunteers can and/or should publicise their groups, and where national work is needed
  • identifying any external organisations where partnerships would be beneficial to Freegle.



Links:

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