Ads on Freegle's website: Difference between revisions
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External advertising on the Freegle website brings in some of the income | External advertising on the Freegle website brings in some of the income needed to keep Freegle running. | ||
Since August 2024, Freegle is once again using Google ads. | Since August 2024, Freegle is once again using Google ads. | ||
== Paying to opt out of ads == | == Paying to opt out of ads == | ||
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:Hate ads? Us too. Donate, and we'll turn them off for a month. [https://www.ilovefreegle.org/adsoff Learn more] | :Hate ads? Us too. Donate, and we'll turn them off for a month. [https://www.ilovefreegle.org/adsoff Learn more] | ||
This link invites users to make a financial donation to Freegle, after which they should see no ads for a month. Also, if total donations in one day reach a stated daily target, | This link invites users to make a financial donation to Freegle, after which they should see no ads for a month. Also, if total donations in one day reach a stated daily target, ads will be turned off for everyone that day. | ||
== Ad filtering == | == Ad filtering == | ||
The [[Geeks Team Remit|Geeks]] can report inappropriate ads to the provider. | The [[Geeks Team Remit|Geeks]] can report inappropriate ads to the provider. Volunteers help by reporting suspicious ads. | ||
An example of an unacceptable scam ad is one with a large button along the lines of "click here to activate your account". | An example of an unacceptable scam ad is one with a large button along the lines of "click here to activate your account". | ||
<!-- COMMENTED OUT WHILE NOT USING GOOGLE ADS: | <!-- COMMENTED OUT WHILE NOT USING GOOGLE ADS: | ||
Google publishes its advertising policies, but does not actively vet ads, relying instead on reports from users. | Google publishes its advertising policies, but does not actively vet ads, relying instead on reports from users. | ||
The [[Geeks Team Remit|Geeks]] and selected volunteers have access to Freegle's Google Adsense account. | The [[Geeks Team Remit|Geeks]] and selected volunteers have access to Freegle's Google Adsense account. | ||
From there, inappropriate ads can be blocked. This should be used minimally so as not to reduce income unnecessarily. An example of an unacceptable scam ad is one with a large button along the lines of "click here to activate your account". | From there, inappropriate ads can be blocked. This should be used minimally so as not to reduce income unnecessarily. An example of an unacceptable scam ad is one with a large button along the lines of "click here to activate your account". | ||
At the top right of any Google ad is an X button. From here, any internet user can send limited feedback to Google AdSense: "Seen this ad multiple times", "Not interested in this ad", "Ad covered content", or "Ad was inappropriate". These reports seem to have no immediate impact. | At the top right of any Google ad is an X button. From here, any internet user can send limited feedback to Google AdSense: "Seen this ad multiple times", "Not interested in this ad", "Ad covered content", or "Ad was inappropriate". These reports seem to have no immediate impact. | ||
To the left of the X button is a triangle pointing to the right. Clicking on this opens a Google page with certain information including the advertiser name. | To the left of the X button is a triangle pointing to the right. Clicking on this opens a Google page with certain information including the advertiser name. | ||
Freegle's ad review team can log in to https://www.google.com/adsense, then from the menu at the left side choose Brand safety > Content > Blocking controls, then "Manage Advertiser URls". Type an advertised domain in the search bar and click Search. This should bring up the URL you are looking for; move its slider from Allowed to Blocked. All similar ads will immediately be blocked from appearing on the Freegle website. | Freegle's ad review team can log in to https://www.google.com/adsense, then from the menu at the left side choose Brand safety > Content > Blocking controls, then "Manage Advertiser URls". Type an advertised domain in the search bar and click Search. This should bring up the URL you are looking for; move its slider from Allowed to Blocked. All similar ads will immediately be blocked from appearing on the Freegle website. | ||
To report a bad ad to Google, from the side menu choose Brand safety > Content > Ad review centre. | To report a bad ad to Google, from the side menu choose Brand safety > Content > Ad review centre. | ||
In the "Filter or search" bar, enter the advertiser. This should bring up all current ads from that advertiser. If that search does not work, use the advertised URL instead. There is supposed to be a preview of each ad, but images may be blocked if you use an ad blocker; if you adjust for that and they are still missing, you can report the missing image to Google. | In the "Filter or search" bar, enter the advertiser. This should bring up all current ads from that advertiser. If that search does not work, use the advertised URL instead. There is supposed to be a preview of each ad, but images may be blocked if you use an ad blocker; if you adjust for that and they are still missing, you can report the missing image to Google. | ||
For each ad, clicking the three dots next to the 🚫 symbol allows you to report the ad for breach of Google's policies. | For each ad, clicking the three dots next to the 🚫 symbol allows you to report the ad for breach of Google's policies. | ||
--> | --> | ||
A request for volunteers to join the Ads monitoring team was placed on Discourse on 21st February 2025 - https://discourse.ilovefreegle.org/t/ads-monitoring-team/8342 | A request for volunteers to join the Ads monitoring team was placed on Discourse on 21st February 2025 - https://discourse.ilovefreegle.org/t/ads-monitoring-team/8342 | ||
Current team members are shown on the ModTools Teams page https://modtools.org/modtools/teams. | Current team members are shown on the ModTools Teams page: https://modtools.org/modtools/teams. | ||
If you need to contact them, post a message in the Tech & ModTools category on [[Discourse]]. | If you need to contact them, post a message in the Tech & ModTools category on [[Discourse]]. | ||
[[Category:Organisation & Governance]] | |||
[[Category:Funding]] | [[Category:Funding]] | ||
Latest revision as of 12:00, 17 July 2026
External advertising on the Freegle website brings in some of the income needed to keep Freegle running.
Since August 2024, Freegle is once again using Google ads.
Paying to opt out of ads
Above the page footer ad is a line saying:
- Hate ads? Us too. Donate, and we'll turn them off for a month. Learn more
This link invites users to make a financial donation to Freegle, after which they should see no ads for a month. Also, if total donations in one day reach a stated daily target, ads will be turned off for everyone that day.
Ad filtering
The Geeks can report inappropriate ads to the provider. Volunteers help by reporting suspicious ads.
An example of an unacceptable scam ad is one with a large button along the lines of "click here to activate your account".
A request for volunteers to join the Ads monitoring team was placed on Discourse on 21st February 2025 - https://discourse.ilovefreegle.org/t/ads-monitoring-team/8342
Current team members are shown on the ModTools Teams page: https://modtools.org/modtools/teams. If you need to contact them, post a message in the Tech & ModTools category on Discourse.
