Freegle Affiliated Group Name and Logo Guidelines: Difference between revisions

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These guidelines were adopted by the Board at their meeting of 29th October 2014.
===General things to consider when 'naming' a community===
 
*Community names should be consistent to avoid confusion for members of the public. They should ideally have the same format across all platforms (Freegle Direct, Facebook, Twitter, etc).
===A. Things to consider in general when 'naming' a group===
*Community names based on a town rather than area tend to do better.
*Group names should be consistent to avoid confusion for members of the public. They should ideally have the same format across all platforms (Yahoo, FD, Facebook, Twitter, etc).
*Group names based on a town rather than area tend to do better.
*More than one way of describing a location should be avoided where possible.
*More than one way of describing a location should be avoided where possible.
*Local acronyms, that are meaningless to most people, should be avoided.
*Local acronyms, that are meaningless to most people, should be avoided.
*Acronyms should be checked carefully before naming and avoided, e.g. Freegle Friendly Support (F.F.S)
*Acronyms should be checked carefully before naming and avoided, e.g. Freegle Friendly Support (F.F.S)
*The naming format for specialist groups should be the same as standard groups
===B. Examples of best practice for group names across different platforms===
Example area/town name = Blue River
Example Group Name = Freegle
(When existing groups move to Freegle, the group name may be something else already e.g. GreenCycle. It is preferable though for new groups to be named Freegle as this helps to raise our public profile everywhere)
====1. Yahoo====
Yahoo Group Name = Yahoo URL
(The Yahoo group ‘owner’ email address is automatically generated from the Yahoo group URL)
Suggested format: “Area-Name-GroupName” eg “Blue-River-Freegle”
(The hyphens are used for search engine optimisation)
http://uk.groups.yahoo.com/group/Blue-River-Freegle
The Yahoo owner email address would be Blue-River-Freegle-owner@yahoogroups.com
The actual name displayed alongside this on the Yahoo page would be Blue River Freegle
====2. Facebook (FB) Page Name and Facebook (FB) URL====
A space between words is needed for the page name for FB search optimisation.
FB Page Name suggested format: “Area Name Group Name”
e.g: “Blue River Freegle”
This what the FB page should called when it is first set up.
Once the FB group has been “liked” 25 times a username can be chosen to give a better URL – this is good to have for publicity purposes and can be words with no spaces.
FB Username (URL) suggested format: “AreaNameGroupName”
e.g: “BlueRiverFreegle” - the URL would be: www.facebook.com/BlueRiverFreegle [note: FB search will recognise “BlueRiverFreegle” if it’s typed in with or without the capitals]


====3. Twitter====
===Best practice examples for community names===
A space between words is needed for the profile name so that it is searchable on Twitter.
Example area/town name = Blue River<br>
Example Community Name = Freegle<br>


Twitter profile name suggested format: “Area Name Group Name”
When existing communities move to Freegle, the community name may be something else already e.g. GreenCycle. New communities to Freegle, though, must be named Freegle as this helps to raise our public profile everywhere.
e.g: “Blue River Freegle”
(Profile names are limited to 20 characters only)


Twitter handle/tag: these are limited to 15 characters and all one word – creativity may be needed! eg “BluRiverFreegle”
====Freegle Direct====
''Suggested format'': “AreaNameGroupName” eg “BlueRiverFreegle” <br>
Set up by NGT with a short name and avoiding hyphens wherever possible eg BlueRiverFreegle
A longer descriptive name may be used for the website eg Blue River Freegle.
<br>The Freegle Direct volunteer email address is automatically generated from the shortname. In this case it would be BlueRiverFreegle-volunteers@groups.ilovefreegle.org


The “Area Name” and “Freegle” (or other group name) should be put in the biography section of the profile.
The actual name displayed alongside this on Freegle Direct would be Blue River Freegle


The ilovefreegle URL should be used as the website link in that section of the profile.
====Facebook (FB) Page Name and Facebook (FB) URL====
A space between words is needed for the page name for FB search optimisation.<br>
''FB Page Name suggested format'': “Area Name Community Name” e.g: “Blue River Freegle” - this what the FB page should be called when it is first set up.
<br>Once the FB group has been “liked” 25 times a username can be chosen to give a better URL – this is good to have for publicity purposes and can be words with no spaces.
<br>''FB Username (URL) suggested forma''t: “AreaNameGroupName” e.g: “BlueRiverFreegle” - the URL would be: www.facebook.com/BlueRiverFreegle [note: FB search will recognise “BlueRiverFreegle” if it’s typed in with or without the capitals]


====Twitter====
A space between words is needed for the profile name so that it is searchable on Twitter.<br>
''Twitter profile name suggested format'': “Area Name Community Name” e.g: “Blue River Freegle” (Profile names are limited to 20 characters only).<br>
Twitter handle/tag: these are limited to 15 characters and all one word – creativity may be needed! eg “BluRiverFreegle”<br>
The “Area Name” and “Freegle” (or other community name) should be put in the biography section of the profile.<br>
The ilovefreegle URL should be used as the website link in that section of the profile.<br>
The logo designed by the media team should be used rather than the default picture as a photo.
The logo designed by the media team should be used rather than the default picture as a photo.


====4. Message Maker====
====ilovefreegle Mapping====
The link to the Message Maker follows the Yahoo group name and any shortlinks that are set up. Multiple shortlinks make sense if the group name covers two plausible areas, eg. North Down and Ards Peninsula Greencycle:
Map drawn at communtiy creation by NGT.<br>
 
''Suggested format:'' “Region, Area Name Community Name” so that they show up in logical order eg “S.East: Blue River Freegle
http://mm.ilovefreegle.org/NorthDown-ArdsPeninsula_Greencycle
 
http://mm.frgl.it/NorthDown-ArdsPeninsula_Greencycle
 
http://mm.frgl.it/NorthDownAndArdsPeninsula
 
http://mm.frgl.it/NorthDown
 
http://mm.frgl.it/Ards
 
http://mm.frgl.it/ArdsPeninsula
 
http://freegle.in/Ards
 
etc.
 
====5. ilovefreegle Mapping====
Suggested format “Area Name Group Name” so that they show up in logical order eg “Blue River Freegle
 
====6. Email addresses====
Yahoo will have same name format stemming from the Yahoo group name (as above - Blue-River-Freegle-owner@yahoogroups.com)
 
If a different account is going to be used to create an address for a new group (eg. Gmail):
Suggested format : “AreaNameGroupName@’
e.g: BlueRiverFreegle@gmail.com
 
Yahoo owner emails will need to be redirected to the different account and it is advisable to keep the same contact address across all platforms.


====7. Freegle Shortlink====
====Email Addresses====
Suggested format: Freegle.in/AreaName, Freegle.it/AreaName
Freegle Direct will have same name format stemming from the community name (as above - BlueRiverFreegle-volunteers@groups.ilovefreegle.org)<br>
e.g. Freegle.in/BlueRiver
If a different account is going to be used to create an address for a new community (eg. Gmail): <br>''Suggested format'' : “AreaNameGroupName@’ e.g: BlueRiverFreegle@gmail.com


Freegle.it/BlueRiver
====Freegle Shortlink====
''Suggested format'': Freegle.in/AreaName, Freegle.it/AreaName e.g. Freegle.in/BlueRiver, Freegle.it/BlueRiver


===C. Logos===
===Logos===
The Graphics Team will provide a set of logos for use on Yahoo, Facebook, Twitter and promotional material at the start up of groups.
The Graphics Team will provide a set of logos for use on Freegle Direct, Facebook, Twitter and promotional material at the start up of communities.<br>
''Suggested format'': Text inside the Freegle Heart - Area Name or area name at the top, community name at the bottom. Both capitalised and uncapitalised area names can be used, but freegle should always be lowercase for branding purposes.


====1. Standard Groups====
====Standard Communities====
Suggested format: Text inside the Freegle Heart - Area Name or area name at the top, group name at the bottom.
''Suggested format'': Text inside the Freegle Heart - Area Name or area name at the top, community name at the bottom.<br>
Both capitalised and uncapitalised area names can be used, but freegle should always be lowercase for branding purposes.
Both capitalised and uncapitalised area names can be used, but freegle should always be lowercase for branding purposes.


====2. Specialist groups====
====Specialist Groups====
Suggested format: the format used for the Sussex Disability Aids Group can be used for other groups: “freegle disability aids” inside the heart and “AreaName” underneath.
''Suggested format'': the format used for the Sussex Disability Aids Community can be used for other communities: “freegle disability aids” inside the heart and “AreaName” underneath.






These guidelines were adopted by the Board at their meeting of 29th October 2014 and subsequently amended in January 2018 as part of the 'ditching Yahoo' review of procedure.  There was also one amendment following a proposal at the AGM in November 2019.


Links:
===Links===
*Previous Freegle UK document - [[Group Affiliation Team - Naming New Groups]]
*Previous Freegle UK document - Group Affiliation Team - Naming New Groups
*[[Group Affiliation Team - GAT]]
* AGM 2019 Proposal [[https://discourse.ilovefreegle.org/t/agm-2019-agenda-item-7-group-names/683]
* [[Document Approval Policy]]
*[[New Groups Team - NGT]]
*[[Document Approval Policy]]
*[[Glossary]]
*[[Glossary]]


[[category:Policies, Procedures, Remits]][[category:Group Affiliation Team]]
[[category:Policies, Procedures, Remits]][[category:New Groups Team]]

Latest revision as of 14:12, 22 November 2021

General things to consider when 'naming' a community

  • Community names should be consistent to avoid confusion for members of the public. They should ideally have the same format across all platforms (Freegle Direct, Facebook, Twitter, etc).
  • Community names based on a town rather than area tend to do better.
  • More than one way of describing a location should be avoided where possible.
  • Local acronyms, that are meaningless to most people, should be avoided.
  • Acronyms should be checked carefully before naming and avoided, e.g. Freegle Friendly Support (F.F.S)

Best practice examples for community names

Example area/town name = Blue River
Example Community Name = Freegle

When existing communities move to Freegle, the community name may be something else already e.g. GreenCycle. New communities to Freegle, though, must be named Freegle as this helps to raise our public profile everywhere.

Freegle Direct

Suggested format: “AreaNameGroupName” eg “BlueRiverFreegle”
Set up by NGT with a short name and avoiding hyphens wherever possible eg BlueRiverFreegle

A longer descriptive name may be used for the website eg Blue River Freegle.
The Freegle Direct volunteer email address is automatically generated from the shortname. In this case it would be BlueRiverFreegle-volunteers@groups.ilovefreegle.org

The actual name displayed alongside this on Freegle Direct would be Blue River Freegle

Facebook (FB) Page Name and Facebook (FB) URL

A space between words is needed for the page name for FB search optimisation.
FB Page Name suggested format: “Area Name Community Name” e.g: “Blue River Freegle” - this what the FB page should be called when it is first set up.
Once the FB group has been “liked” 25 times a username can be chosen to give a better URL – this is good to have for publicity purposes and can be words with no spaces.
FB Username (URL) suggested format: “AreaNameGroupName” e.g: “BlueRiverFreegle” - the URL would be: www.facebook.com/BlueRiverFreegle [note: FB search will recognise “BlueRiverFreegle” if it’s typed in with or without the capitals]

Twitter

A space between words is needed for the profile name so that it is searchable on Twitter.
Twitter profile name suggested format: “Area Name Community Name” e.g: “Blue River Freegle” (Profile names are limited to 20 characters only).
Twitter handle/tag: these are limited to 15 characters and all one word – creativity may be needed! eg “BluRiverFreegle”
The “Area Name” and “Freegle” (or other community name) should be put in the biography section of the profile.
The ilovefreegle URL should be used as the website link in that section of the profile.
The logo designed by the media team should be used rather than the default picture as a photo.

ilovefreegle Mapping

Map drawn at communtiy creation by NGT.
Suggested format: “Region, Area Name Community Name” so that they show up in logical order eg “S.East: Blue River Freegle

Email Addresses

Freegle Direct will have same name format stemming from the community name (as above - BlueRiverFreegle-volunteers@groups.ilovefreegle.org)
If a different account is going to be used to create an address for a new community (eg. Gmail):
Suggested format : “AreaNameGroupName@’ e.g: BlueRiverFreegle@gmail.com

Freegle Shortlink

Suggested format: Freegle.in/AreaName, Freegle.it/AreaName e.g. Freegle.in/BlueRiver, Freegle.it/BlueRiver

Logos

The Graphics Team will provide a set of logos for use on Freegle Direct, Facebook, Twitter and promotional material at the start up of communities.
Suggested format: Text inside the Freegle Heart - Area Name or area name at the top, community name at the bottom. Both capitalised and uncapitalised area names can be used, but freegle should always be lowercase for branding purposes.

Standard Communities

Suggested format: Text inside the Freegle Heart - Area Name or area name at the top, community name at the bottom.
Both capitalised and uncapitalised area names can be used, but freegle should always be lowercase for branding purposes.

Specialist Groups

Suggested format: the format used for the Sussex Disability Aids Community can be used for other communities: “freegle disability aids” inside the heart and “AreaName” underneath.


These guidelines were adopted by the Board at their meeting of 29th October 2014 and subsequently amended in January 2018 as part of the 'ditching Yahoo' review of procedure. There was also one amendment following a proposal at the AGM in November 2019.

Links