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<div style="font-size:.88em;color:#777;margin-bottom:10px">[[Main Page|Freegle Volunteer Wiki]] &rsaquo; 📣 '''Promotion & Publicity'''</div>
Want to get your local group better known, or just need a poster to print out in a hurry? This section covers everything to do with promoting Freegle: ready-made PR materials and branding, running social media accounts, and planning a proper publicity campaign, plus a few real-world case studies and stats. Whether you're launching a brand-new group or giving a long-established one a boost, dip into whichever part is useful to you.

'''Start here:''' read [[Publicity]] and [[Promotion]] for the lay of the land, then [[Planning a Campaign]] before you dive into materials.

== Getting started ==
* '''[[Publicity]]''' - the welcome page to the Publicity Handbook, linking out to events and awards, PR materials and promotion ideas.
* '''[[Promotion]]''' - the main index of promotion pages: councils, PR materials, press coverage and more.
* '''[[Planning a Campaign]]''' - work out your message, goals and audience before running a publicity push, rather than doing things ad hoc.

== Printed materials and branding ==
* '''[[PR Materials]]''' - the overview of ready-made PR resources: badges, banners, business cards, logos, posters and presentations.
* '''[[Logos]]''' - the Freegle logos in various sizes and formats, for web pages and print, including vector graphics.
* '''[[Using the Logo]]''' - permission details for using the Freegle logo, plus its official colour and font.
* '''[[Badges]]''' - small linked images you can drop into your group's home page or website to promote Freegle or show off awards we've won.
* '''[[Posters, fliers, cards]]''' - printable posters, posters customised for every group, and downloadable "having a clear out?" fliers.
* '''[[Business Cards]]''' - where to get cards printed, and dozens of ideas for where to leave or hand them out locally.
* '''[[Sending Business Cards]]''' - a neat way to post cards to members as a standard second-class letter without them shifting about.
* '''[[Vistaprint]]''' - notes on ordering cheap printed materials from Vistaprint, or finding a local printer instead.
* '''[[Firefox Freegle theme]]''' - a green Freegle-branded skin for the Firefox browser.
* '''[[Freegle Doodles]]''' - special-occasion versions of the Freegle logo, and how to design and submit your own.
* '''[[Presentations]]''' - sample PowerPoint talks about Freegle that you can reuse and adapt.
* '''[[PNGs for Screenshots]]''' - why PNG is the best format for screenshots, and how to save one small enough for the web.
* '''[[Graphics Team]]''' - the small team who can design custom Freegle graphics for your group on request.

== Online and social media ==
* '''[[Social Media Accounts]]''' - Freegle's national Facebook, Instagram, Pinterest and YouTube accounts, and who runs them.
* '''[[Social Media Team]]''' - the volunteer team keeping local Facebook and Instagram accounts on-brand, linked and posting.
* '''[[Local Social Media Guidelines]]''' - house rules for running a local group's social media account responsibly and consistently.
* '''[[Instagram]]''' - why Instagram is a good fit for a charity like Freegle, with a link to the national account.
* '''[[Freegle Direct - Why You Should Add Facebook]]''' - making the case for promoting your community on Facebook, and how to share national posts to your local page.
* '''[[Pinterest]]''' - an introduction to Pinterest, Freegle's boards, and how to set up and use an account.
* '''[[Youtube]]''' - Freegle's YouTube channel, FreegleVideo, and how to get a video added.
* '''[[Blogs]]''' - examples of blog posts written about Freegle, and an offer of help if you fancy writing your own.
* '''[[Shortlinks]]''' - short, memorable web addresses (freegle.in/yourgroup) for use on posters, cards and anywhere space is tight.
* '''[[Publicity tools]]''' - the technical publicity tools for volunteers in one place: the QR-code generator, community shortlinks, and a live list of your group's open posts.
* '''[[Useful Websites]]''' - external sites worth approaching for publicity: local papers, radio stations, councils, student unions and more.

== Press and PR ==
* '''[[Getting Press Coverage]]''' - how to get your group's story into the local press, with a [[Getting media coverage|short version]] too.
* '''[[Sample Press Release]]''' - a ready-to-adapt press release template.
* '''[[Live Interviews]]''' - a crib sheet for preparing for a live interview.
* '''[[Quote Bank]]''' - facts and quotes for emails, letters, appeals and posts.
* '''[[Photo call]]''' - a sample photo-call notice for a group milestone.
* '''[[National Reuse Day]]''' - Freegle's annual day celebrating and promoting reuse.

== People and roles ==
* '''[[Group Promotion Volunteers]]''' - the two promotion roles worth having on a group team, Group Media Volunteer and Group Events Volunteer, and what each involves.
* '''[[National Media Director]]''' - about Freegle's contracted Media Director role, and where to find her activity reports.

== Stories, stats and a bit of fun ==
* '''[[Promoting my new group]]''' - a start-to-finish checklist for publicising a brand-new group, from admin messages on neighbouring groups to finding your first items to freegle.
* '''[[Publicity in Penrith and Eden District]]''' - a detailed case study of council-funded local publicity: Give and Take events, a blog and a local magazine column, with results and lessons learned.
* '''[[Freegle Pledge]]''' - the 2024/25 campaign inviting members to pledge to start freegling, with monthly thank-you and reminder graphics.
* '''[[Gift of Time vouchers]]''' - printable "gift of time" vouchers members can hand out at events or give away, in five designs.
* '''[[Freegle Limericks and Poems]]''' - a light-hearted collection of Freegle-themed limericks, including a few asking for donations.

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<div style="color:#777;font-size:.9em">Prefer to browse? Every page here is also listed A-Z in the [[:Category:Promotion & Publicity|Promotion & Publicity index]]. Back to the [[Main Page|home page]].</div>

[[Category:Freegle Wiki]]

Promotion & Publicity - Revision history

RevampBot: Wiki revamp: restructure & modernise