Getting Press Coverage - Revision history

Jacky: /* Prepare your story – write a press release */

2015-08-16T13:25:40Z

Prepare your story – write a press release

← Older revision		Revision as of 13:25, 16 August 2015
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	Type the release in 1.5 spacing, and use the Freegle template release without altering the design.		Type the release in 1.5 spacing, and use the Freegle template release without altering the design.

			===What to include===
	The first paragraph of a press release should answer questions like who, what, where, when, why. Who is doing what and why, where are they doing it and when.		The first paragraph of a press release should answer questions like who, what, where, when, why. Who is doing what and why, where are they doing it and when.

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	Include any interesting facts about your group. When was it formed, how many members you have, unusual gifts that have been made etc.		Include any interesting facts about your group. When was it formed, how many members you have, unusual gifts that have been made etc.

			===Quotes===
	Include quotes from people that the paper can use (as if the journalist has asked the question). When writing quotes give full name and any title eg Alison Smith, Brent Freegle group organiser or Joe Bloggs, founder member of Freegle.		Include quotes from people that the paper can use (as if the journalist has asked the question). When writing quotes give full name and any title eg Alison Smith, Brent Freegle group organiser or Joe Bloggs, founder member of Freegle.

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	The quotes can reinforce points that have already been made in the press release, but in a ‘spoken’ way, and express personal opinions in support of the press release content. Quotes should not veer away from the subject of the press release.		The quotes can reinforce points that have already been made in the press release, but in a ‘spoken’ way, and express personal opinions in support of the press release content. Quotes should not veer away from the subject of the press release.

			===Contact details===
	At the end of the release include your contact name and telephone number and email address for the journalist if they have any questions.		At the end of the release include your contact name and telephone number and email address for the journalist if they have any questions.

Jacky at 10:51, 16 August 2015

2015-08-16T10:51:38Z

← Older revision		Revision as of 10:51, 16 August 2015
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	Publicity can help increase membership in your group, and it is good for Freegle overall, so you have a valuable role to play. These guidelines should help you get started and cover the following topics.		Publicity can help increase membership in your group, and it is good for Freegle overall, so you have a valuable role to play. These guidelines should help you get started and cover the following topics.

			(For a condensed version see [[Getting media coverage]])

	== Potential stories ==		== Potential stories ==
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	Recycling including Freegle has already helped tackle climate change by cutting the UK's carbon emissions from 25 million to 15 million tonnes a year. The recycling industry body WRAP says the benefit of keeping waste out of landfill sites has been equivalent to taking 3.5 million cars off the road.		Recycling including Freegle has already helped tackle climate change by cutting the UK's carbon emissions from 25 million to 15 million tonnes a year. The recycling industry body WRAP says the benefit of keeping waste out of landfill sites has been equivalent to taking 3.5 million cars off the road.

	Back to [[Publicity]] [[File:Megaphone-man.png\|20px\|link=Publicity]]~~<br> (condensed version [[Getting media coverage]])~~		Back to [[Publicity]] [[File:Megaphone-man.png\|20px\|link=Publicity]]

	[[Category:Press_Coverage]]		[[Category:Press_Coverage]]

Jacky: /* Writing style */

2015-07-23T04:32:32Z

Writing style

← Older revision		Revision as of 04:32, 23 July 2015
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	In Notes to editors include contact details you are happy to have published: the website address or phone number for enquiries.		In Notes to editors include contact details you are happy to have published: the website address or phone number for enquiries.

	A sample press release can be found [[Sample Press Release\|here~~]]. When Freegle releases a central press release, local groups can create their own version via our online form [[Press Releases~~]] .		A sample press release can be found [[Sample Press Release\|here]].

	== Getting your story to the papers ==		== Getting your story to the papers ==

Jacky: /* Potential stories */

2013-01-08T08:18:51Z

Potential stories

← Older revision		Revision as of 08:18, 8 January 2013
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	*Photo opportunities: would the gifting make a good photograph (assuming the participants agree)		*Photo opportunities: would the gifting make a good photograph (assuming the participants agree)

	Occasionally you will be sent template releases from Freegle which you can adapt for papers in your area by inserting local details.		Have a look at [[Quote Bank]] to see some examples of items offered, stories and statistics.

			Occasionally you will be sent template releases from Freegle which you can adapt for papers in your area by inserting local details.

	== Creating a media list for your area ==		== Creating a media list for your area ==

Jacky at 17:18, 29 August 2010

2010-08-29T17:18:16Z

Show changes

Jacky at 05:03, 29 July 2010

2010-07-29T05:03:36Z

← Older revision		Revision as of 05:03, 29 July 2010
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	Back to [[Publicity]]<br>		Back to [[Publicity]]<br>
	(condensed version [[Getting media coverage]]		(condensed version [[Getting media coverage]])
	[[Category:Press Coverage]]		[[Category:Press Coverage]]

Jacky at 05:03, 29 July 2010

2010-07-29T05:03:11Z

← Older revision		Revision as of 05:03, 29 July 2010
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	Recycling including Freegle has already helped tackle climate change by cutting the UK's carbon emissions from 25 million to 15 million tonnes a year. The recycling industry body WRAP says the benefit of keeping waste out of landfill sites has been equivalent to taking 3.5 million cars off the road.		Recycling including Freegle has already helped tackle climate change by cutting the UK's carbon emissions from 25 million to 15 million tonnes a year. The recycling industry body WRAP says the benefit of keeping waste out of landfill sites has been equivalent to taking 3.5 million cars off the road.

	Back to [[Publicity]]		Back to [[Publicity]]<br>
	(condensed version [[Getting media coverage]]		(condensed version [[Getting media coverage]]
	[[Category:Press Coverage]]		[[Category:Press Coverage]]

Jacky at 05:02, 29 July 2010

2010-07-29T05:02:42Z

← Older revision		Revision as of 05:02, 29 July 2010
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	Back to [[Publicity]]		Back to [[Publicity]]
			(condensed version [[Getting media coverage]]
	[[Category:Press Coverage]]		[[Category:Press Coverage]]

Jacky at 22:27, 21 July 2010

2010-07-21T22:27:21Z

Jacky at 22:17, 21 July 2010

2010-07-21T22:17:36Z

← Older revision		Revision as of 22:17, 21 July 2010
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	Back to [[Publicity]]		Back to [[Publicity]]
	[[Category:~~Promotion~~]]		[[Category:Press Coverage]]

← Older revision		Revision as of 22:27, 21 July 2010
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	Getting a story in the local press is easier than you think; local news papers like to report what is happening in their area, ~~particualarly~~ if its new, unusual or good for a cause.		Getting a story in the local press is easier than you think; local news papers like to report what is happening in their area, particularly if its new, unusual or good for a cause.

	Publicity can help increase membership in your group, and it is good for Freegle overall, so you have a valuable role to play. These guidelines should help you get started and cover the following topics.		Publicity can help increase membership in your group, and it is good for Freegle overall, so you have a valuable role to play. These guidelines should help you get started and cover the following topics.
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	* The Launch of a new group		* The Launch of a new group
	* When membership of a local ~~gorup~~ hits a good number eg 500		* When membership of a local group hits a good number eg 500
	* If a local celebrity, MP Councillor joins your group and they are willing to help promote ~~Freecycle~~		* If a local celebrity, MP or Councillor joins your group and they are willing to help promote Freegle
	* Unusual wants or gifts which could make a quirky story for the local paper – keep a note of examples		* Unusual wants or gifts which could make a quirky story for the local paper – keep a note of examples
	* Collect facts and figures: journalists like fascinating facts - the most popular gifted item, largest item, smallest item etc		* Collect facts and figures: journalists like fascinating facts - the most popular gifted item, largest item, smallest item etc.
	* Photo opportunities: would the gifting make a good photograph (assuming the participants agree)		* Photo opportunities: would the gifting make a good photograph (assuming the participants agree)

	Occasionally you will be sent template releases from ~~Freecycle~~ which you can adapt for papers in your area by inserting local details.		Occasionally you will be sent template releases from Freegle which you can adapt for papers in your area by inserting local details.

	==Creating a media list for your area==		==Creating a media list for your area==
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	Writing a press release is quite easy - the trick is to keep it simple.		Writing a press release is quite easy - the trick is to keep it simple.

	Remember the purpose: to publicise your ~~Freecycle~~ group, and increase membership by telling a story that will get people interested.		Remember the purpose: to publicise your Freegle group, and increase membership by telling a story that will get people interested.

	===Writing style===		===Writing style===
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	==Photographs==		==Photographs==

	A good photograph can increase the chances of your story getting coverage. And sometimes an interesting photograph, a caption, plus the ~~Freecycle~~ website address will be all you need.		A good photograph can increase the chances of your story getting coverage. And sometimes an interesting photograph, a caption, plus the Freegle website address will be all you need.

	Local newspapers like photographs but have tight budgets. They will be interested in seeing your pictures if you have some to accompany the release. You can take the photographs in advance and have one or two ready to send.		Local newspapers like photographs but have tight budgets. They will be interested in seeing your pictures if you have some to accompany the release. You can take the photographs in advance and have one or two ready to send.
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	Ideally taken with a digital camera, the image will need to be a jpeg with a resolution of 300 dpi, but the file must not be too large eg over 1 meg. (If this sentence doesn’t mean anything to you perhaps there is someone in the group who might like the role of photographer to help you out.)		Ideally taken with a digital camera, the image will need to be a jpeg with a resolution of 300 dpi, but the file must not be too large eg over 1 meg. (If this sentence doesn’t mean anything to you perhaps there is someone in the group who might like the role of photographer to help you out.)

	Any picture you send must be captioned. For example the jpeg file name could read “Brent ~~Freecycle~~ manure”, with an email saying who or what is in the picture:		Any picture you send must be captioned. For example the jpeg file name could read “Brent Freegle manure”, with an email saying who or what is in the picture:

	“Retired teacher Joe Bloggs (r) from Kilburn, receiving his gift of manure from new member Dave Dynamo (l) who runs Dave’s Donkeys in Willesden, pictured at Kingsbury allotments with Dobbin, who did all the hard work.”		“Retired teacher Joe Bloggs (r) from Kilburn, receiving his gift of manure from new member Dave Dynamo (l) who runs Dave’s Donkeys in Willesden, pictured at Kingsbury allotments with Dobbin, who did all the hard work.”
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	You will not be going head-to-head with Jeremy Paxman or John Humphries. The sort of questions you will be asked will be simple ‘open’ questions designed to get you talking, but it helps if you think in advance how you will communicate Freegle information in interesting nuggets (sound bites).		You will not be going head-to-head with Jeremy Paxman or John Humphries. The sort of questions you will be asked will be simple ‘open’ questions designed to get you talking, but it helps if you think in advance how you will communicate Freegle information in interesting nuggets (sound bites).

	“Tell me about Freegle in your area” is a huge question and there are lots of things you could say. Planning an answer to questions like this - and ~~practicing~~ them out loud - will make you feel confident and sound fluent.		“Tell me about Freegle in your area” is a huge question and there are lots of things you could say. Planning an answer to questions like this - and practising them out loud - will make you feel confident and sound fluent.

	Like a politician, you can use your rehearsed answers even if the question is slightly different!		Like a politician, you can use your rehearsed answers even if the question is slightly different!