Promoting my new group

How to start publicising your group

• Contact any freegle group who may have members from your area on it and ask them to put an  Admin  out to say you have opened a new group. Find out you nearest groups by looking at the Freegle website [1]

• Email any local papers and inform them. There is a press release on Central files which you can adapt.Press Releases

• Contacting Councils is a good idea. Email your council (Recycling Officer if you have one) and ask if they would be willing to help too. Some councils now publish booklets of recycling agencies and will include us.

• Inform any Community groups. Sometimes on their websites there is a link you can contact.

Next steps in raising your group's profile

• Print some A4 posters - see Posters, fliers, cards - and ask local libraries, schools and community centres if they would put them up.

• Print some bookmarks (get thicker paper 160gsm or card) if your library will allow you to leave them for people to collect.

• Business cards are useful. Vistaprint can be cheap if you are canny and get the free offers. 250 business cards etc. You have to pay postage and maybe a fee about £2 to upload the logo.

• It has been found that if you do have hand outs it is better to have them in doctors surgeries, take aways etc, where people will only pick them up if interested, or just some in your pocket to hand out to any interested parties. Estate agents are a good idea - they are often asked how to get rid of unwanted items in properties. Mail drops are costly and not very effective.

• Some schools may allow you to go in and talk about Freegle/recycling.

• If you know any teachers they may put up posters on the school notice board.

• If you live on a busy road consider having a banner of some sort

Ongoing publicity work for your group

Have a look at the Promotion section of this wiki. It has lots of ideas and resources on PR materials, how to go about contacting your Council, getting press coverage etc.

And don't forget online social media - promoting your group online is the fastest and cheapest promotion!

Back to Publicity